The first thing that people who I met at the time of this process is to get a designer good logo ideas. Yes, it is the first important step in the design of the logo, created by the designer. Since it would be a face of the brand, you must imagine a very unique and catchy logo. Also is the product of the company, when it's a logo, as if a sports brand you want to promote your product, what, who should go there for a specific logo, which reflects the image of the product. For this reason many people attack a talented designer logo. That would be the most difficult thing to do, because designers are waiting for you, the opportunity to showcase their talent, but not many companies lucky get, a logo of the mind blowing to have.